An umpolung α-(hetero)arylation strategy that involves the Michael-type reaction between electron-rich (hetero)aromatic substrates and azoalkenes is developed. The reaction proceeds under very mild conditions at room temperature and in the presence of inexpensive, nontoxic ZnCl 2 catalyst to provide access to otherwise inaccessible hydrazone structures. Subsequent hydrolysis of these latter to ketones as well as other valuable synthetic transformations to a variety of heterocyclic scaffolds demonstrate the usefulness of this protocol.T he direct installation of an aryl/heteroaryl substituent into the α-position of ketone has proven to be a transformation of great utility in pharmaceutical, agrochemical, and organic synthesis. 1 As result, there is an ever-growing number of methods reported in the literature, 2−4 most of them involving the addition of organometallic species or preformed enolates/ azaenolate to halide/pseudohalide. Despite significant advances in transition-metal-promoted carbon−carbon bond-forming reactions that have been made over the years, a general catalytic arylation/heteroarylation exploiting the C−H bonds of (hetero)aromatics, 5 the most abundant moiety in organic molecules, remains elusive. From the viewpoints of efficiency, sustainability, and atom-and step-economy, the replacement of C−X with C−H bonds that are unreactive under traditional approaches is therefore highly appealing.A polarity-reversed strategy 6 to introduce aryl substituents into the α-position of carbonyl compounds would employ unconventional reactivity patterns, such as azoalkenes 7−9 ("umpoled" carbonyl compounds) in the context of a Michael addition. With this objective, the transformation of a carbonyl