“…International strategy has attracted considerable attention among family business scholars, as shown by the escalating number of articles and literature reviews (see, for example, Arregle et al, 2021; Casprini et al, 2020; Debellis, De Massis, et al, 2021; Debellis, Rondi, et al, 2021; De Massis et al, 2018; Kontinen & Ojala, 2010; Metsola et al, 2020; Pukall & Calabrò, 2014; Thukral & Jain, 2021). In acknowledging the specificities of FFs, scholars have extensively compared internationalization in FFs versus non-FFs (De Massis et al, 2018), with the majority of studies documenting that the former expand abroad less than the latter (Fernández & Nieto, 2005, 2006; Gallo & Garcia Pont, 1996; Graves & Thomas, 2006; Yeung, 2000).…”