Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China’s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs

Ding, Jianwei; Md Syed, Md Azalanshah; Shamshudeen, Rosya Izyanie

doi:10.1080/19388160.2024.2356862

Cited by 3 publications

(1 citation statement)

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“…In the context of UGC [5], the content generated by travelers and shared on social media (i.e., "tourist-generated content", TGC) is an agent for forming the tourist destination image (TDI) because it is part of the projected and perceived images [6]. To analyze TDI, the authors have used different social media sources such as travel blogs [7], travel-related pictures [8], and travel vlogs [9], but online travel reviews (OTRs) are the source of TGC that provide the most information about TDI [10]. The travel-related platforms that host Tour.…”

Section: Introductionmentioning

confidence: 99%

Destination Image Semiotics: Evidence from Asian and European Upscale Hospitality Services

Marine-Roig

2024

Tourism and Hospitality

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Given the importance of semiotics and destination image (TDI) in the field of tourism and hospitality marketing, this study proposes a conceptual model that integrates Peirce’s semiotic triad, Grönroos’s quality service model, and Morris’s semiotic trichotomies in the TDI formation circle. The new framework aims to measure the contribution of quality hospitality services to online TDI formation. Using scaled comparisons of homogeneous big data, this framework was empirically tested with all two- and three-star Michelin restaurants in a sample of 100 four- and five-star hotels, all located in Asia and Europe, reviewed in 317,979 online travel reviews (OTRs) hosted on TripAdvisor. The results showed that three-star restaurants and five-star hotels are more popular in terms of the number of OTRs, but diners and guests are more satisfied with and loyal to two-star restaurants and four-star hotels. This big data finding contradicts previous survey-based research on quality services. Instead, the results confirm that consumer satisfaction positively affects consumer loyalty. The new approach to the TDI from a semiotic perspective—destination image semiotics—can represent a paradigm shift in the analysis of TDI through user-generated content (UGC). The proposed conceptual framework integrates several sound theoretical models to extract maximum insights from UGC.

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