Unveiling Identity: Dian Di La Hai's Identity and Semiotic Play in "How to Become an International Supermodel" on Douyin

Abstract

In 2022, the Douyin influencer "Dian Di La Hai" rapidly gained popularity on the internet with his video series "How to Become an International Supermodel," attracting significant attention and support from netizens. This paper aims to explore how Goffman's dramaturgical theory of identity and semiotics can help understand this video series. Elements such as ragged clothes, a paper flower collar, the iconic skyward braid, and a rural backdrop are transformed into an international supermodel image, creating a strong sense of contrast and providing immediate visual stimulation, which is the core formula of the series. By bringing back stage acts to the front stage, Dian Di La Hai showcases the essence of dramaturgical identity while breaking the traditional meaning of symbols through the combination of ordinary materials and luxury brands, thus presenting the deconstruction of cultural symbols. This paper delves into the application and impact of dramaturgical theory and semiotics in the context of network society through the analysis of this video series.