2024
DOI: 10.1108/jeim-04-2024-0195
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Unveiling the dark and scary side of metaverse: an in-depth qualitative investigation

Aman Kumar,
Amit Shankar,
Ankit Mehrotra
et al.

Abstract: PurposeMetaverse is one of the decade’s most exciting and transformative technological innovations. While the metaverse holds immense promise, it has potential risks and dark sides. This research aims to investigate and identify the crucial dark dimensions associated with the metaverse platforms.Design/methodology/approachEmploying a qualitative phenomenological methodology, the authors interviewed 45 metaverse users to unravel dark dimensions related to the metaverse. Analyzing the themes extracted from the p… Show more

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