Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach

YU, Yunpeng; Jantan, Amer Hamzah; LI, Shao

doi:10.1007/s13132-023-01499-z

Cited by 2 publications

(2 citation statements)

References 87 publications

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“…Alterations to the data-collection strategy were made in response to evolving findings and the study rationale. As the research team gained a deeper understanding of the factors influencing self-leadership development among webcast streamers (Yu et al, 2023), additional probing questions were incorporated into the interview protocol to explore specific themes in greater depth. This iterative process ensured that the data collected were comprehensive and aligned with the study's goals.…”

Section: Data Collectionmentioning

confidence: 99%

The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers

Wang,

Phawitpiriyakliti,

Terason

2023

Migrat. Lett.

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This study explores the development of self-leadership skills among webcast streamers in China's e-commerce industry. We delved into the psychological factors that influence these skills in a unique professional context. This research involved in-depth interviews with 20 webcast streamers from various niches within the Chinese e-commerce sector. Thematic analysis of their insights revealed several key findings. Intrinsic motivation, stemming from a passion for products and live viewer interactions, emerged as a primary driver of self-leadership development among webcast streamers. They use self-control strategies and adaptability to navigate the dynamic e-commerce landscape effectively. Strategies for managing stress and building resilience are essential for sustaining high performance in this challenging environment. This study's significance lies in its contribution to understanding self-leadership dynamics in the evolving digital marketplace. The findings offer valuable insights for webcast streamers, e-commerce businesses, and scholars interested in leadership development. Moreover, this research underscores the importance of considering cultural and contextual factors, emphasizing the need for context-specific approaches in leadership development.

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Section: Data Collectionmentioning

confidence: 99%

The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers

Wang,

Phawitpiriyakliti,

Terason

2023

Migrat. Lett.

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“…Social media platforms have changed global communications, content sharing, and community participation. Digital content creation, streaming media services, online games, and online celebrity marketing are important trends in shaping digital media consumption (Yu et al, 2023). The internet promotes global collaboration, telecommuting, and virtual teams.…”

mentioning

confidence: 99%

Research on Business Model Innovation of Media Industry in the Era of “Internet+”

Zhang

2024

International Journal of E-Collaboration

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In the pattern of rapid development of the media industry characterized by the emergence of the “Internet Plus” era, enterprises are facing unprecedented challenges and opportunities. This paper discusses the influence of Internet technology on the media industry, and discusses the strategy of business model innovation to improve competitiveness and adapt to the changing market demand. Through a comprehensive analysis of the changing dynamics of content production, distribution and consumer behavior, this study determines the necessity of media enterprises to innovate business models. By taking advantage of Internet technology, such as resource integration and value creation, media companies can open up new ways of growth and sustainable development. Empirical research shows that enterprises that adopt business model innovation are superior to their traditional counterparts in profitability. Finally, this study provides valuable reference for the media industry stakeholders who seek to master the complexity of the digital age and flourish in the era of “Internet Plus”.

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Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach

Cited by 2 publications

References 87 publications

The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers

The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers

Research on Business Model Innovation of Media Industry in the Era of “Internet+”

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