Unveiling the potentials of wine tourism: the way ahead for Limassol

Abstract

Purpose The paper aims to bring together Limassol’s rich wine culture with the contemporary facet of its developing infrastructure and superstructure as a means through which to promote this city as a tourist destination. Additionally, to identify how Limassol can be experienced in relation to the wine culture based on the experience economy model of Pine and Gilmore (1999) Limassol is a seaside city in Cyprus that has developed extensively over the past few years, with a new infrastructure and superstructure that attracts foreign investments. Additionally, the city has a rich wine history with a particular emphasis on “Commanadaria wine” that originates in the twelfth century and is directly linked with the Richard the Lionheart king of England and the Third Crusade. Design/methodology/approach The methodology used was qualitative research, and in particular semi-structured interviews with professionals involved in the tourism industry in Limassol. A particular method was used to understand the ways in which wine history and culture permeate and influence the contemporary way of life in Limassol as a tourist destination. Findings The main results of this study suggest that Limassol has the potential to become an important destination that fulfils the requirements of the experience economy as put forth by Pine and Gilmore (1999). However, the main hindrance is the lack of a constructive tourism policy exclusive on wine tourism that will give a stronger identity to Limassol. Originality/value This research is original in nature because it considers a novice geographical area, Limassol, in the academic field. Thus, it is set as the cornerstone for further investigation on wine and tourism in Limassol. The managerial implications of the study are related to the engagement in wine culture, and in providing a unique identity to the city that can be promoted internationally.

Opportunities and challenges in the contribution of wine routes to wine tourism in Italy – A stakeholders' perspective of development

“…More intense interaction, collaboration, and value co-creation among stakeholders of the Wine Routes is decisive in particular for the Old World of Wine (Contò et al, 2014;Lavandoski et al, 2016a;Liasidou, 2018;Metodijeski and Micev, 2018; Thach and Cogan-Marie, 2018)and more in general for the whole wine sector (Wongprawmas and Spadoni, 2018)but is important also for the Wine Routes of other countries. For example, Wine…”

Measuring Emotional Response from the Mall Experiences: A Case of Tier II and III City Malls in India

“…The four realms of experience (i.e., 4E's) are educational, entertainment, escapist, and esthetic experiences Gilmore, 1998, 2013). In the study of tourism, researchers have demonstrated the importance of different permutations of the 4Es in evoking consumer reactions (Baerenholdt and Haldrup, 2006;Oh et al, 2007;Hosany and Witham, 2009;Lee and Chang, 2012;Sinclair-Maragh, 2016;Liasidou, 2018), online retailing (Jeong et al, 2009), mobile applications -user interface (Mathwick et al, 2001;Hsu et al, 2021), theme parks (Milman and Tasci, 2018), food outlets at shopping malls (Koronaki and Theodoridis, 2020) and malls and its in-house retail offerings (Sadachar, 2014;Sadachar and Fiore, 2018). Mehrabian and Russell's (1974) environmental psychology technique is a popular methodology for assessing and describing environmental experiences, characterizing human perceptions of physical surroundings using three facets of emotions.…”

Representation of cultural tourism on the Web: critical discourse analysis of tourism websites

“…Cultural elements can be the basis for dynamic and creative tourism experiences (Liasidou, 2018; Marshall and De Villiers, 2015; Borowiecki and Castiglione, 2014; Richards, 2010; Volo, 2010). In general, cultural experiences are important part of the experience economy of Pine and Gilmore (1999, 2011) with culture to be a vital component in experiential tourism (Wiltshier and Clarke, 2017; Mottiar et al , 2016; Volo, 2010, 2009).…”

“…The websites use tool bars for historical sites and monuments with particular emphasis on the wine routes/villages. Wine culture consists of an important motivation for the travellers; thus, a rich content of online information seems inevitable to attract wine lovers (Liasidou, 2018, Byrd et al , 2016).…”