Unvollkommene Märkte in der keynesianischen Theorie

Erlei, Mathias

doi:10.1007/978-3-642-52133-1

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A Consumer Behavior In Response To Rebates1

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“…In this spirit they rather take small but save benefits instead of big potential wins coming with a risk of losses [3].…”

Section: A Consumer Behavior In Response To Rebatesmentioning

confidence: 99%

Architecture, Implementation and Evaluation of a Software System for Field Experiments on the Impact of Relative and Absolute Rebates on Consumer Behavior

Fassauer¹,

Werner²

2015

JOEBM

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Abstract-This paper discusses the implementation of a software system prototype to run online experiments regarding differences in the reaction of newsletter receivers to absolute and relative rebates. Therefore a split-run component was added to an online cashback system to gather experimental data on their behavior. The prototype was then evaluated from a functional point of view by executing and verifying several split-run tests. The usability was evaluated using a standard questionnaire approach (ISONORM 9241/110). Having passed both tests, we offer the prototype to the scientific community as a stable platform to run further experiments.Index Terms-Cashback, consumer behavior, rebates, split-run test.

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“…In this spirit they rather take small but save benefits instead of big potential wins coming with a risk of losses [3].…”

Section: A Consumer Behavior In Response To Rebatesmentioning

confidence: 99%