“…He has also noted how more optimistic notions of “nostalgia” do not suffice to explain retro (Brown, 2013), described the marketing of “death” itself is an important category (Brown et al, 2012), and has extended his eloquent vocabulary to embrace the idea that what may be going on is “cultural necrophilia,” where marketer-necromancers “raise the dead” (Brown, 2009: 170). Indeed, he discussed Kotler as a specter early on (Brown, 2002) and has already noted the vertiginous oblivion of contemporary consumption (Bradshaw and Brown, 2018). Importantly, in recent work, he has engaged with the concept of hauntology directly (Brown, 2018; Cervellon and Brown, 2018b) as well, but even with all this attention, it stubbornly seems to offer little more than a curious aside, rather than something that might bring explanatory solace.…”