Upaya Gastrodiplomasi Indonesia di Korea Utara

Abstract

History has recorded the crucial role of food in life. More than just abasic human need, food can be a unifying and dividing society, furtherdemonstrating its crucial role in civilization. This led to the emergenceof the practice of gastrodiplomacy — a practice of cross-border culturaldiplomacy through food. Indonesia is one of the countries that haspracticed gastrodiplomacy by empowering its culinary pride. One of thedestinations for Indonesian gastrodiplomacy is North Korea. On variousoccasions, the Embassy of the Republic of Indonesia in Pyongyang has oftenpromoted Indonesian food through cooking demonstrations, bazaars,or various formal banquets. Besides, Indonesia has also opened its firstIndonesian product outlet in Pyongyang, which markets Indonesian foodproducts. This article aims to show Indonesia’s gastrodiplomacy efforts inNorth Korea and map them based on various gastrodiplomacy campaignstrategies.

Strategi Gastro Diplomasi Kopi Khas Indonesia: Studi Kasus Kopi Kalyan Di Tokyo

“…Gastrodiplomasi tidak hanya menjadikan kuliner sebagai sarana diplomasi namun juga menjadi instrumen untuk menarik minat publik yang lebih luas dengan cara yang lebih halus dan beragam melalui sense of taste. 12 Pengimplementasian gastrodiplomasi dalam kebijakan luar negeri satu negara bertujuan untuk membentuk dan meningkatkan nation branding di masyarakat publik internasional. Sebagaimana yang disampaikan oleh Pham, dalam mengimplementasikan gastrodiplomasi, suatu negara menjadikan makanan untuk mempromosikan budaya, membentuk dan meningkatkan nation branding, menarik perhatian wisatawan asing, memperkenalkan industri makanan nasional di ranah global, serta membangun hubungan dengan masyarakat publik internasional.…”

The Role of The State in Implementing Gastro Diplomacy Through Saprahan at The Temajuk Border of Indonesia

“…Gastrodiplomacy is a variant of diplomacy that uses food to build a country's branding. This gastro diplomacy is a type of public diplomacy and cultural diplomacy that is used to improve the image of a country [2] in realizing relations between Indonesia and Malaysia [3]; Food or eating habits of a country becomes the national identity for that country and is not only a primary need but also a characteristic of a country [4]. In international relations, the state's image is reflected in the behavior of the state community [5], the products it produces.…”