Since the dawn of transvenous cardiac pacing, almost 50 years ago, 1 the right ventricular (RV) apex has been the default site for endocardial transvenous ventricular lead implantation due to the ease of placement, stability, and lead design. However, prolonged pacing from the RV apex has recently been shown to result in progressive left ventricular (LV) dysfunction, 2-6 due to a remodeling process consequent to abnormal ventricular activation and contraction. [7][8][9][10][11][12][13][14][15][16] This deleterious effect has prompted an interest in alternate ventricular pacing sites with a more favorable hemodynamic profile. Among the different sites for RV pacing, the septal areas are theoretically associated with a more physiological ventricular activation resembling that of normal atrio-ventricular (AV) conduction from base to apex. 17 True RV septal pacing has until recently been difficult to consistently achieve. Some of these difficulties relate to the lack of suitable lead technology, the nonstandardized nomenclature, and the inability to consistently and accurately position the pacing leads onto the septum because of its posterior orientation within the RV chamber. 18 We now have a much clearer understanding of the relationship between the anatomy of the RV chamber and the fluoroscopic appearances and electrocardiographic patterns, which in turn has allowed successful development of tools to reliably direct active-fixation leads onto the true RV septum. 19 Why then has RV septal pacing not been universally adopted in preference to RV apical pacing? The most quoted reason is that there is no unequivocal proof that RV septal pacing Disclosures: HM has designed a commercially available right ventricular septal stylet (St. Jude Medical, Sylmar, CA, USA), but has no financial interest in the product.Address for reprints: Assoc. Prof. Harry G.is physiologically superior to RV apical pacing. Studies comparing RV outflow tract (RVOT) with RV apical pacing have been available for more than a decade and include descriptive techniques for RVOT lead positioning. 20 Both acute 21-31 and chronic 32-42 human studies have been undertaken utilizing a variety of alternate RV sites, including the mid RV and RVOT regions as well as patients with or without atrial fibrillation and LV dysfunction. Despite the paucity of robust data from these acute and chronic heterogeneous studies due to inconsistent experimental methods, the results, however, demonstrate a number of important findings.No studies suggest that RV alternate pacing sites are physiologically inferior to the RV apex. Although a number of the studies refer to pacing site as RV septal, there has been to date little instruction on how to either position leads or confirm septal sites. Consequently, most studies, and in particular the earlier reports, are potentially flawed in that the leads were positioned in the mid RV or RVOT, but not necessarily septal. In a report of RVOT pacing using a simple curved stylet, probably similar to the tool used in many of the studies...