“…For an earlier review of CSR conception, please refer to Frederick (1987). Most studies focus on the supply chain members' CSR strategy, that is, CSR concern (He et al, 2019; Liu & Xiao, 2019; Modak et al, 2014, 2019; Panda et al, 2015, 2017; Wang et al, 2021; Wang & Li, 2021; Ying et al, 2023), CSR investment (Arya & Mittendorf, 2015; Liu et al, 2019, 2021; Ma et al, 2017; Modak et al, 2019; Ni & Li, 2012; Wu et al, 2017, 2020; Yan et al, 2023), CSR sharing (Hsueh & Chang, 2008; Ni et al, 2010; Syed Asif Raza, 2018), and CSR affect (Nie et al, 2019; Yan et al, 2021). Our work uses consumer surplus to measure the CSR of manufacturer and retailer, corelated with the first issue.…”