Urban Changes and Citizens’ Engagement by Using Digital Media

Nechita, Florin

doi:10.31926/but.ssl.2019.12.61.1.15

Cited by 3 publications

(1 citation statement)

References 31 publications

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“…A positive image is considered an economic gain, as it generates tourism, creates cordial relations with other governments and increases that country's chances of benefiting from aid" (Dolea and Țăruș, 2009, pp 19-20). Place branding can be used as an example on public-private partnership platform for tourism development and citizens' engagement (Baptista et al, 2019;Nechita, 2019).…”

Section: Public Relations and Brands -Managing Perceptionsmentioning

confidence: 99%

Multidisciplinary perspectives in approaching brands and expressing place identity

Briciu¹,

Briciu²

2020

SSL

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This article aims to present, in a synthetic and theoretical manner, the perspectives associated with the theory of branding, such as economics, psychology, public relations, sociology, and the ways in which brands become icons through creative interaction with their environment and the applicability of the model in the sphere of place branding. Within the sociological approach, there is a certain paradigmatic position, as part of the interdisciplinary social theory of neo-Marxism, a school of thought that expresses a moderate position, with socio-economic influences, between the cultural approach and the theory of iconic brands, and the postmodern anti-branding movement, both positioned in a constructivist-interpretivist paradigmatic scheme, the latter being analysed in the second part of the article.

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Section: Public Relations and Brands -Managing Perceptionsmentioning

confidence: 99%

Multidisciplinary perspectives in approaching brands and expressing place identity

Briciu¹,

Briciu²

2020

SSL

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Concept Variations on Destination, Place and Nation Marketing and Branding

Briciu¹,

Briciu²

2019

SSL

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This study presents the theoretical perspectives found in various specialized literature regarding the dynamics of branding forms. At the same time, the main principles that were the basis of the research development in the field of place branding, from the international scientific flow and from Romania are presented. Terms such as 'place marketing' and 'place branding' are examined, while also appreciating the occurrence of variations of the terms such as 'city branding', 'region branding' or 'country branding' and, from the analysis of tourism studies and marketing on vacations, the term 'destination branding'.

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Facilitating Participatory Advancement in Architecture Using Extended Reality Solutions. The Literature Analysis

Misius¹

2021

Science - Future of Lithuania

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Public engagement and participatory advancement in architecture have entered a new level, as public expectations rise and technological innovations create new opportunities. Stakeholders can contribute to architecture through variety of new technological tools that evolved significantly over the last decade and the key question is how to make architecture better by using them. The paper presents findings of the initial stage of research – exploratory literature analysis of emerging trends for adopting virtual reality (VR), augmented reality (AR), mixed reality (MR) and other human–computer interactions in urban design and architecture. The goal is to figure out the most recent trends of how public can participate and improve the quality of architecture through modern technologies. The results show that directions of current investigations on participatory advancement in architecture by using extended reality (XR) solutions develop in these main directions: easy to use tools, simulation of space and content, evaluation of results, continuous participation of stakeholders and adoption of XR solutions in architectural design, urban design and landscape architecture.

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Urban Changes and Citizens’ Engagement by Using Digital Media

Cited by 3 publications

References 31 publications

Multidisciplinary perspectives in approaching brands and expressing place identity

Multidisciplinary perspectives in approaching brands and expressing place identity

Concept Variations on Destination, Place and Nation Marketing and Branding

Facilitating Participatory Advancement in Architecture Using Extended Reality Solutions. The Literature Analysis

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