“…Non-traditional employment actors (including faith groups, civil-society organizations, and NGOs) have taken to organizing in places and spaces where the labour movement is neither visible, nor particularly active (Abbott, et al 2012;Buttigieg, et al 2009;Cornfield, et al 1998;Holgate 2009;Wills 2001), thus challenging academics to rethink the terrain upon which industrial relations played out (Rainnie, et al 2007). However, despite the bourgeoning literature on community unionism and social movement unionism over the last few decades (Banks 1992;Clawson 2003;Cockfield, et al 2009;Fairbrother 2008;Fine 2005;Greer 2008;Martínez Lucio and Perrett 2009;Moody 1997;Parker 2008;Symon and Crawshaw 2009;Tufts 1998;Turner and Hurd 2001;Wills 2001) advocating unions to build alliances and coalitions to widen their spheres of influence, this approach is not without its critics. Although supporters of social movement unionism would argue that, the potential for unions is a locally-focused, more engaged membership that is 'embedded in the workplace and equally importantly in the community, where a distinctive and transformative union identity may be forged and promoted' (Fairbrother 2008: 213), others feel that much of the analysis of social movement unionism is often treated as an 'adjunct to existing trade union practice' and where there is little consideration of both form and content of different social movement strategies (Upchurch, et al 2014: 35) Despite this particular critique, the literature on social movements (going back decades) has provided industrial relations scholars with much of the theoretical underpinning to analyze the different forms of trade unions/community engagement now emerging.…”