2013
DOI: 10.5007/21498
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Urbanização e produção da cidade: shopping centers na dinâmica de novas centralidades em Fortaleza-CE.

Abstract: ResumoPresencia-se na cidade de Fortaleza, a partir da década de 1970, o processo de descentralização das atividades econômicas, diante disso, a estruturação da cidade passou a configurar-se por meio de vários núcleos de comércio e serviços. Dada à relevância da temática, nesse estudo haverá uma análise da cidade de Fortaleza, com o objetivo de entender a relação entre shopping centers e expansão urbana, a partir da formação de novas centralidades. Desse modo, com vista à concisão do texto, encontra-se sistema… Show more

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Cited by 10 publications
(12 citation statements)
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“…The results of this research point out that the positive characteristics related to the socioeconomic and human resources dimensions have an impact on the attractiveness of the municipalities for expanding franchise chains. This is in line with some authors' points on the importance of creating new consumption spaces, such as shopping centers and malls (Carlos, 2001;Silva & Gonçalves, 2013;Lee et al, 2015), and on the importance of education and qualification of the workforce (Eberhardt & Lima, 2012;Fonseca et al, 2013;Paschoalino et al, 2016) in the attractiveness of a market for entrepreneurship. However, one dimension did not show adherence to the model in the study.…”
Section: Final Considerationssupporting
confidence: 85%
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“…The results of this research point out that the positive characteristics related to the socioeconomic and human resources dimensions have an impact on the attractiveness of the municipalities for expanding franchise chains. This is in line with some authors' points on the importance of creating new consumption spaces, such as shopping centers and malls (Carlos, 2001;Silva & Gonçalves, 2013;Lee et al, 2015), and on the importance of education and qualification of the workforce (Eberhardt & Lima, 2012;Fonseca et al, 2013;Paschoalino et al, 2016) in the attractiveness of a market for entrepreneurship. However, one dimension did not show adherence to the model in the study.…”
Section: Final Considerationssupporting
confidence: 85%
“…These ventures appear as new consumption spaces that create and recreate new ways to attract consumers. Thus, franchise chains start to grow more with the proliferation of shopping centers and malls, adapting to the lifestyle of cities (Carlos, 2001;Silva & Gonçalves, 2013;Lee et al, 2015).…”
Section: Socioeconomic Dimensionmentioning
confidence: 99%
“…Esses empreendimentos surgem como novos espaços de consumo que criam novas formas para atrair os consumidores. Assim, as redes de franquias passam a ter um maior crescimento com a proliferação dos centros comerciais e shoppings, adequando-se ao estilo de vida das cidades (Carlos, 2001;Silva & Gonçalves, 2013;Lee et al, 2015).…”
Section: Franchising Como Um Modelo De Negóciounclassified
“…Shopping Centers (SCs) have become increasingly "natural" environments for people of the 21 st century. They are a modern phenomenon with contemporary urban attractions and are large complex structures with repercussions in society's way of living (Wolf, 2003;Silva & Gonçalves, 2012;Debek, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…Regardless their geographical location, SCs have common characteristics such as the architecture project, the products and services diversity and easy consumer access, as well as the marketing appeal to the consumer for their comfortable, safe and acclimatized environments and a general disconnection from the outside world (Silva & Gonçalves, 2012;ABRASCE, 2017). Additionally, SCs are inserted in a variety of cultural contexts and receive visitors with different lifestyles and perceptions of values, being impacted by cultural factors, which influence consumer behavior and experiences (Chandler & Lusch, 2015).…”
Section: Introductionmentioning
confidence: 99%