Physiological measures—basal skin resistance (BSR), galvanic skin resistance (GSR), electrocardiogram (EKG), and skin temperatures—were made on 120 consecutive days on 3 male subjects during rest, a 20‐item word association test, recovery, a cold‐pressor test, a combination of cold‐pressor and a second similar word‐association test, and final recovery. Each stimulus alone induced increased sympathetic activity. Ongoing stress (cold pressor) responses, however, were depressed during the word‐association test. Furthermore, the nature, reaction times, and commonalities of the associations were influenced by the stress. The inhibition was not due to order, threshold, adaptation, or conditioning effects.