2023
DOI: 10.3389/fnut.2023.1135476
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US consumers’ mental associations with meat substitute products

Abstract: Negative impacts of meat consumption on both consumers’ health and the environment call for alternative sources for protein intake. In the last decades, the development of meat substitute products has made enormous progress. Given the beneficial aspects of reduced meat consumption, meat substitutes might be a promising approach for a more plant-based diet. However, despite the continuous improvement of meat substitute products and their increasing market potential, meat consumption in the US is still at a high… Show more

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Cited by 4 publications
(1 citation statement)
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“…In general, plant-rich dishes are associated with more negative taste expectation compared to meat, with consumers considering them bland, heavy, dry, or lacking in crispiness or crunch (Elzerman et al 2013). This is particularly true for novel alternative proteins, which suffer from the perception that they are tasteless and bland-and even disgusting to some consumers (Garaus and Garaus 2023). Overcoming these barriers is important for successful market adoption of meat alternatives at scale.…”
Section: Further Readingmentioning
confidence: 99%
“…In general, plant-rich dishes are associated with more negative taste expectation compared to meat, with consumers considering them bland, heavy, dry, or lacking in crispiness or crunch (Elzerman et al 2013). This is particularly true for novel alternative proteins, which suffer from the perception that they are tasteless and bland-and even disgusting to some consumers (Garaus and Garaus 2023). Overcoming these barriers is important for successful market adoption of meat alternatives at scale.…”
Section: Further Readingmentioning
confidence: 99%