US overseas promotion programs for peanuts: An examination of trade and market development

Abstract

This study gives an overview of the US government market promotion programs for peanuts as well as the US trading position in international peanut markets. FAS data on the Cooperator (CMDP), Targeted Export Assistance and Market Promotion Programs (TEAIMPP) were examined to identify how program expenditures have been allocated among regions and activities. Analysis shows that during the 1986-1991 period, three-quarters of CMDP, TEA, and MPP funding for peanuts was directed to the European Community, the largest US peanut export market. Moreover, branded consumer promotion has accounted for a large percentage of program expenditures worldwide. 0 1993 John Wiiey & Sons, Inc.The United States is one of the world's largest exporters of peanuts and peanut products. It has accounted for an average one-third of global trade in peanuts during the last decade,' while representing less than 10% of the world's total peanut production. Roughly one-half of the small percentage of global output that

The Impact of U.S. Non-price Export Promotion Program on Export Demand for U.S. Peanuts in North America

“…During the early 1980s through the early 1990s, the U.S. was the largest peanut exporter accounting for about one-third of world trade in peanuts (Halliburton and Henneberry, 1993). However, U.S. peanut exports have been on a downward trend since the early 1990s, with the gap being filled largely by lower priced peanuts from Argentina and China (Dohlman et al, 2004).…”

“…In addition, the degree of effectiveness of export promotion programs appears to be commodity and region specific. The only study that looked at export promotion programs for peanuts is one by Halliburton and Henneberry (1993). However, these authors only reported the allocation of U.S. export promotion program expenditures for peanuts among regions and activities and did not analyze the effectiveness of these programs.…”