The work of reference, subject, and liaison librarians is evolving, rapidly in some cases. This article provides an overview of the new roles that these librarians are involved in based on an extensive review of the literature in these areas over the last ten years. While some of these roles have been extensively covered in bibliographic essays of their own (data management, changes to information literacy instruction), this article attempts to provide a broader view of the situation, along with highlighting salient examples of the ways that librarians are trying to forge new and different connections with faculty and students, facilitate important conversations, and stay visible and relevant on their campuses.