In recent years the emerging and versatile Multimedia Social Networks (MSN) and tools, such as YouTube, Google Video and Tudou, have further stimulated copyrighted digital multimedia contents and rights sharing among users based on social network platforms. These services and tools created more prominent Digital Rights Management (DRM) problems. Based on a brief summary of the state-of-the-art of DRM studies in recent years, new frontier issues and challenges on digital rights management of MSN are being proposed. Some of the technological and empirical methodologies were highlighted, referring to the characteristics of MSN and DRM model, empirical study on user propagation behavior, as well as DRM security risks identification, assessment and control strategies.