Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Purba, John Tampil; Hery, Hery; Purba, Putra C.

doi:10.4108/eai.24-10-2018.2280543

Cited by 4 publications

(3 citation statements)

References 10 publications

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“…Globalization economy impacted by digital technology of 4.0 era makes the world seems borderless: any happens in one big country can be influenced many countries over the world [1]. Indonesia is one the country which promising market for Fin-tech startups to grow in this globe.…”

Section: Introductionmentioning

confidence: 99%

Financial Technology Readiness: Strategic Innovation Management in the Service Industry 4.0

Purba¹,

Hery²,

Lestari³

2019

Proceedings of the Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30

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The Collaboration of Financial technology readiness on banks and financial institutions with fin-tech services in Indonesia. These fin-tech service companies are developing various kinds of products, establishing partnerships, and providing convenient services to encourage financial inclusion. The aim of this study is to contribute and to respond how the 4.0 technology Readiness ofdigitization in Financial business issues. The customer preferences, particularly amongst millennials and "digital natives" with regard to convenience and or not convenience due to the speed and cost of financial services are increasingly high demand. This research took time 5 months with a number of millennial respondents who already use day to day Fin-tech transaction in the area of greater Jakarta. The quantitative analysis technique is used to present the findings and discussion. Findings proved that; first the readiness using Fin-tech in the growing emerging digital market of the national economy. Second, Financial technology, related to the internet of things, computing power, mobile technology, and big data, has been proven driver of innovation strategy management in financial technology services. In conclusion, the avail of Fin-tech infrastructure will give Strategic Innovationin managing the opportunities for new business sectors related.

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Section: Introductionmentioning

confidence: 99%

Financial Technology Readiness: Strategic Innovation Management in the Service Industry 4.0

Purba¹,

Hery²,

Lestari³

2019

Proceedings of the Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30

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“…The behavior shown by individuals is based on many factors that are very important for businesses to consider consumer behavior, especially when transactions are carried out directly with consumers because we must choose the right response and action so as not to disappoint their decision. Many studies, research, and evaluations have been conducted to study consumer behavior that affects business and sales performance (Shams et al 2015); ( Purba et al 2018). There are several factors that influence customer attitudes in purchasing decisions such as culture in which the overall beliefs, values and habits that help consumers to create, study and direct their behavior towards certain types of society, social factors where it helps consumers to demonstrate their beliefs, attitudes and behavior towards certain things, and personal factors (lifestyle values, life cycles, financial and economic stability) that will indicate personal wants and needs for goods or services.…”

Section: Consumer Behaviormentioning

confidence: 99%

Strategic Product Sales Performance Analysis: The Case at Unilever Corporation in Indonesia

Budiono¹,

Purba²,

Rajagukguk³

2022

Proceedings of the International Conference on Industrial Engineering and Operations Management

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Due to bigger demand in foreign goods, more brands and multinational companies are growing their market expansion to Indonesia to growth their sales and product innovations. A multi-national, Unilever Indonesia has been known in the local eyes as they have its identity of being a worldwide brand. Unilever has created a business model that is structured to allow the business to compete with other well-known brands. This paper wants to explain how Unilever Company to maintain product sales performance through global marketing and consumer behavior. This study uses primary data through questionnaires distributed online. The number of samples is 198 consumers. The authors conducted validity and reliability tests to ensure that the data were valid and reliable. After that the Authors conducted regression testing, the results showed that global marketing strategy and consumer behavior affect product sales performance at Unilever Indonesia companies.

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“…Moreover, fintech and banks try to offer various payment services to online ecommerce and cause disruption in Indonesia's financial sector (Purba et al, 2019;. However, the merchants need to choose which payment service will benefit the most; on the other hand, it also allows customers to choose which digital payment they will use.…”

Section: Introductionmentioning

confidence: 99%

Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19

Samuel,

Purba,

Budiono

2022

J. Keuang. dan Perbank.

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The main objective of the research was to discuss the influence of financial technology on usage decisions for resilience and how the systems give services to accommodate the needs of the consumers. The pilot study was guided by specific aims and goals to evaluate the number of online platforms in Indonesia that can impact millennial generations' usage decisions in urban society. Furthermore, questionnaires were collected based on the purposive sampling technique in the Indonesian market. 400 respondents participated in an online survey, and only 349 respondents that provided valid results can be selected to participate in this study. The findings of this study indicate that advertisement positively relates to usage decisions of fintech. In addition, electronic word of mouth and electronic service quality showed a positive relationship to usage decisions of fintech. Lastly, the brand image shows an insignificant effect on the purchase decision of fintech. Finally, the study results that online platform gives strengthen potential strategies in financial technology by using advertisement, electronic service quality, and electronic word of mouth in sustainability and growth.

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Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Cited by 4 publications

References 10 publications

Financial Technology Readiness: Strategic Innovation Management in the Service Industry 4.0

Financial Technology Readiness: Strategic Innovation Management in the Service Industry 4.0

Strategic Product Sales Performance Analysis: The Case at Unilever Corporation in Indonesia

Trends Financial Technology Usage Decision for Resilience in Urban Society: Impact of New Normal Era Covid-19

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