Usage of gamification in enterprise: A review

Aziz, Abdul; A.Mushtaq, None; Anwar, Misbah

doi:10.1109/c-code.2017.7918937

Cited by 21 publications

(10 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Gamification is a pioneering and innovative approach that tells how the organizations have embedded these strategies in their software program to boom the pupil's engagement [2]. Thom et al [17], used a new method that omits gamification from social networks can lead to the subsequent effects: (1) decreased consumer engagement; (2) decreased user participation; and (3) decreased scholar achievement.…”

Section: Literature Reviewmentioning

confidence: 99%

“…There are numerous techniques that can amplify the engagement of the user. Competition is another approach that can be used in corporations gamification as a accurate characteristic [2]. Gamification can facilitate motivation which brings about the engagement of users, resulting in higher overall performance and alternate of behavior [3].…”

Section: Introductionmentioning

confidence: 99%

“…[18][19][20][21][22]. As of now, their a few analysts are inquisitive about gamification, which would make a locks in environment in learning persistently [2]. Gamification's principal objective is to upgrade the engagement of clients by receiving game-like procedures as scoreboards and personalized input and it's by and large affect on the organization [2].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The impact of gamification on students learning engagement

Khaleel

Sahari

Wook

2020

IJECE

View full text Add to dashboard Cite

Gamification is to use game elements in a non-game context to increase engagement between human and computer, on the other hand, to encourage in-demand for good behaviors in learning. This research tried to increase student engagements in learning by conducted Gamification technique especially in difficult subjects such as Programming Language courses. The previous work was shown that students dropped, failed, or withdrew from the course at rates of between 35% and 50%. Therefore the main objective of this study is to increase student engagements in learning programming subject, and also to measure the impact of game elements on student’s engagements. Finally, the findings have shown the score of game elements that have a good effect on student’s engagement in the experiment group.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The impact of gamification on students learning engagement

Khaleel

Sahari

Wook

2020

IJECE

View full text Add to dashboard Cite

show abstract

“…The different contributions to the study of gamification have shown that its positive effects also extend to the business world. Some authors (Aziz, et al 2017, Conaway and Garay 2014, Hamari, et al 2014) have pointed out that numerous business entities use game mechanics to motivate their employees to improve their performance, make work and training more enjoyable and encourage cooperation among them. Other authors (Eisingerich, et al 2019, Streukens, et al 2019) have emphasized the usefulness of gamification in customer relationship management.…”

Section: The Use Of Gamification In the Provision Of Banking Servicesmentioning

confidence: 99%

Gamification as a Customer Loyalty Tool. Evidence from the Italian Banking Industry

Roncone¹

2022

Journal of Applied Finance &Amp; Banking

View full text Add to dashboard Cite

Over the last few years, gamification, that is the adoption of gaming techniques in non-gaming contexts, has proved to be a powerful tool for customer loyalty and involvement, in many sectors such as, for example: e-learning, tourism, marketing, eco-sustainability and medical health. The objective of this paper is to focus attention on the Italian banking industry in order to investigate the level of implementation of gamification mechanics within the offer of banking products and services. The use of gamification could represent a good opportunity for banks to strengthen the relationship with customers, making a particularly boring activity enjoyable, just by leveraging emotions and psychological factors (fun and motivation). However, from the analysis of the universe of Italian banks taken into consideration, emerges a sector still little inclined to the assimilation of this approach and in the few cases observed a situation of poor diversification between the techniques of gamification. JEL classification numbers: G20, G21. Keywords: Digital banking, Mobile applications, Websites, Gamification, customer loyalty, Fun, Motivation, Banking products, Banking services, Banking industry, Italy.

show abstract

“…Organizations in Pakistan have not yet fully grasped or even considered the approach of business development through Gamification, this is so because there is an implied formality in the majority of our business structures which leads to close-minded working environments and due to the fact that many workers who belong to generation x would not be able to adapt this concept as well as those of generation y, as there is a majority of generation x in decision making positions in organizations throughout Pakistan, the concept of Gamification would seem foreign to them and might not regard it with importance (Aziz, Mushtaq and Anwar, 2017).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Employees Management: Evidence from Gamification Techniques

Hussain¹,

Qazi²,

Ahmed³

et al. 2018

Montenegrin Journal of Economics

View full text Add to dashboard Cite

The purpose of this paper is to find out the effect of Gamification on employee motivation, employee engagement, employee retention, employee loyalty and organizational commitment. We want to know this in order to check the viability of Gamification strategy for business development in Pakistan. Participants were 142 University students, who were working as well, we divided them into two groups, control group and Gamified group, we gave both groups pretest and post-test questionnaire. ANOVA and t-test were applied to pre-test and post-test data to analyze group difference and multivariate GLM model was applied to analyze the influence of gender and gamification preferences on employee related variables. The Gamification strategy used in the Gamified group was expected to influence the participants and increase their motivation, engagement, retention, loyalty and organizational commitment. The Gamified group did show significance in employee engagement, employee retention and organizational commitment, whereby loyalty and motivation were not significant for both gamified and non-gamified environment. In addition GLM analysis indicates that if employees are given playful environment that will lead to higher motivation, engagement and retention. Gamification strategy can help business development in Pakistan, as employees prefer a Gamified workplace over a non-Gamified one. Game elements in a work environment are likely to be highly positive for an employee's mental health, and allow employees to lead a healthier life with less stress. This study specifies predictors for business development through Gamification and emphasizes the importance of Gamification on all the variables.

show abstract

Usage of gamification in enterprise: A review

Cited by 21 publications

References 0 publications

The impact of gamification on students learning engagement

The impact of gamification on students learning engagement

Gamification as a Customer Loyalty Tool. Evidence from the Italian Banking Industry

Employees Management: Evidence from Gamification Techniques

Contact Info

Product

Resources

About