2020
DOI: 10.1111/dar.13165
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Use as directed: do standard drink labels on alcohol containers help consumers drink (ir)responsibly? Real‐world evidence from a quasi‐experimental study in Yukon, Canada

Abstract: Introduction and Aims This paper examines the impact of an alcohol labelling intervention on recall of and support for standard drink (SD) labels, estimating the number of SDs in alcohol containers, and intended and unintended use of SD labels. Design and Methods A quasi‐experimental study was conducted in Canada where labels with a cancer warning, national drinking guidelines and SD information were applied to alcohol containers in the single liquor store in the intervention site, while usual labelling contin… Show more

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Cited by 7 publications
(6 citation statements)
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References 23 publications
(49 reference statements)
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“…In a few cases, AWL information was combined with information on low-risk drinking guidelines and standard drink volume. The quasi-experiment conducted in Yukon, Northern Canada examined awareness of low-risk drinking guidelines [ 78 ]. With the introduction of alcohol warning labels in the intervention site, awareness of the guidelines increased by 2.9 times and knowledge of drinking limits also increased in contrast to the comparison site.…”
Section: Resultsmentioning
confidence: 99%
See 2 more Smart Citations
“…In a few cases, AWL information was combined with information on low-risk drinking guidelines and standard drink volume. The quasi-experiment conducted in Yukon, Northern Canada examined awareness of low-risk drinking guidelines [ 78 ]. With the introduction of alcohol warning labels in the intervention site, awareness of the guidelines increased by 2.9 times and knowledge of drinking limits also increased in contrast to the comparison site.…”
Section: Resultsmentioning
confidence: 99%
“… These new AWLs should be government-mandated, ensure that enforcement mechanisms are in place, and their implementation regularly monitored and documented [ 6 , 12 , 25 , 36 , 39 , 81 , 97 , 145 , 147 , 148 , 150 , 151 , 166 ]. Innovative designs should be used, including a combination of text and images, large font, bright colors and placement on the front of cans and bottles containing alcohol [ 6 , 25 , 28 , 36 , 39 , 44 , 47 , 50 , 61 , 66 , 78 , 164 , 165 ]. The messages should be clear, factual and specific, and not include vague and confusing phrases, such as “please drink responsibly” [ 6 , 8 , 36 , 39 , 49 , 55 , 66 , 67 , 84 , 88 , 166 ].…”
Section: Recommendationsmentioning
confidence: 99%
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“…To date, studies investigating the effects of preliminary safety labels for alcohol products in Canada have reported promising results. In a quasi-experimental study in Yukon on 2049 individuals, participants of the intervention group (exposed to alcohol products with safety labels containing cancer warnings, low-risk drinking guidelines, and standard drink information) were more likely than the control group (exposed to usual safety labels focused on alcohol use during pregnancy and driving and on possible health effects) to recall the label contents and to support the use of the new safety labels [43][44]. Additionally, participants of the intervention group were less likely to purchase alcohol that was of low cost and of greater strength [43].…”
Section: Preliminary Safety Labels On Alcohol Products In Canadamentioning
confidence: 99%
“…12. First, since the Act was passed and the FSAI consultation closed, there has been positive evaluation concerning the real-world impact of warnings on the packaging of alcoholic drinks in a Canadian territory [e.g., 14 17 ] and further evidence of the potential public health impact in the United Kingdom (UK) [e.g., 5 , 6 ]. Second, research suggests that stronger labelling is supported by the public [ 18 ], including in Ireland [ 19 ], and that increased awareness of the health impacts of alcohol may increase public support for other alcohol control policies [ 20 ].…”
mentioning
confidence: 99%