“…The pre-notification letter was associated with a marked increase (from 53.9% to 59.0% -OR = 1.24) in the response to the invitation for gFOBT screening in the Scottish programme (Libby et al, 2011), with a similar trend by age, gender, SES and screening history. However, a recent report (Digby et al, 2013) from the same programme, showing that, maintaining the standard invitation procedure, a comparable increase in the participation (from 53.9% to 58.7%) could be achieved by offering FIT as compared to gFOBT, would suggest that the impact of a pre-notification letter might be lower when adopting a more acceptable strategy (single sample and simplified stool collection procedure).…”