Use of augmented reality in the usability evaluation of products

Faust, Fernanda Gomes; Roepke, Giorgia; Catecati, Tiago; Araujo, Fernanda Steinbruch; Ferreira, Marcelo Gitirana Gomes; Albertazzi, Deise

doi:10.3233/wor-2012-0298-1164

Cited by 40 publications

(33 citation statements)

References 5 publications

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“…On the other hand, vividness may also have a positive effect on the enjoyment of mixed reality [74]. In VR, vividness is recognized as a representative form of modality richness, which is known to have a significant effect on shopping enjoyment [75]. When it comes to e-commerce, the visual vividness of online websites is associated with enjoyment [76].…”

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

“…According to earlier research, extrinsic cues of website vividness allow unfamiliar brands to compete against familiar brands [78]. Highly vivid advertisements have been found to influence positive brand attitudes compared with less vivid advertisements, which in turn stimulates consumers' purchase intentions [75]. Additionally, a positive correlation has been demonstrated between the vividness of word of mouth communication messages and both brand awareness and brand association [62].…”

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

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The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

et al. 2020

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Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experiences. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea, using a stratified sampling method. Partial least squares structural equation modeling (PLS-SEM) was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experiences, but also positively affect brand awareness, brand association, and brand loyalty.

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Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

et al. 2020

View full text Add to dashboard Cite

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“…Vividness has a positive effect on immersion in the VR context [34]. To feel immersed, consumers must be free to interact with products, to inspect vividly and realistically generated virtual product images [96]. This relationship between vividness and immersion is likely also to be present in mixed reality,…”

Section: Vividness Perceived Immersion Perceived Enjoyment and Bramentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

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Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea using a stratified sampling method. PLS-SEM was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experience, but also positively affect brand awareness, brand association, and brand loyalty.

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“…The design process relies on the creation of physical prototypes for concept evaluation and design refinement [1][2][3][4][5][6]. These models add time and expense during development [4,5,7,8,9] but their construction is necessary for verification of form and functional requirements. The methods used to build design models have evolved over the years to continually leverage the most up-to-date technology and advanced manufacturing practices.…”

Section: Introductionmentioning

confidence: 99%

“…This combination permits designers to meaningfully integrate haptic evaluation alongside visual assessment [2,4,5,8,10]. AR also provides the ability to display design concepts in context and at full-scale.…”

Section: Introductionmentioning

confidence: 99%

Augmented Reality Aided Medical Device Design

Garfield

Dupont

2019

2019 Design of Medical Devices Conference

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Blurring the line between the physical and digital environment, augmented reality (AR) is the next frontier for medical device design. It is particularly useful as a means for rapid concept visualization and iterative refinement. By selectively mixing AR and physical prototypes, designers can conduct haptic evaluation alongside visual assessment. The integration of AR and traditional tools during development continues the practice of advancing design methods in parallel with technology. This paper explains the design of a mobile medical device/workstation using an AR aided medical device design process from an industry perspective. This case study demonstrates the viability and benefits of an AR aided design process pairing off-the-shelf AR technology with physical models of increasing fidelity. AR aided medical device design helps design teams accelerate development, lower prototyping costs, assess scaled designs earlier, illustrate contextual constraints, and reduce development risk.

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Use of augmented reality in the usability evaluation of products

Cited by 40 publications

References 5 publications

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Augmented Reality Aided Medical Device Design

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