2020
DOI: 10.1108/jsocm-10-2018-0114
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Use of awareness raising campaigns to expand HIV testing: experiences in the Bronx, NY and Washington, DC (HPTN 065 study)

Abstract: Purpose Awareness raising campaigns have been used to promote HIV prevention messages, including the expansion of HIV testing, but initiating such campaigns de novo can be costly. Both the Bronx, New York and Washington, DC have significant local HIV epidemics and a history of efforts to scale-up HIV testing. To build on prior HIV testing campaigns and create new messages based on consultation with diverse stakeholders, a partnership with a community-based clinical trial to enhance HIV testing and treatment wa… Show more

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Cited by 5 publications
(3 citation statements)
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“…The intensive follow-up efforts in this study allowed us to obtain a higher retention rate than achieved in a web-based HIV self-test distribution to MSM in Los Angeles (17%) and a pilot HIV self-testing program in New York City (48%) . Health departments and community-based organizations planning to implement an HIV self-testing program may not have the resources to obtain high follow-up rates for longitudinal program evaluation.…”
Section: Discussionmentioning
confidence: 99%
“…The intensive follow-up efforts in this study allowed us to obtain a higher retention rate than achieved in a web-based HIV self-test distribution to MSM in Los Angeles (17%) and a pilot HIV self-testing program in New York City (48%) . Health departments and community-based organizations planning to implement an HIV self-testing program may not have the resources to obtain high follow-up rates for longitudinal program evaluation.…”
Section: Discussionmentioning
confidence: 99%
“…This conceptual study’s original contribution to social marketing studies comes from revealing in detail the challenges and potential downstream and upstream solutions at micro, meso and macro levels for aligning consumers’ restless desire for newness and the pressing need for sustainability. Furthermore, many of the studies conducted in social marketing field have been in health-related contexts such as preventing obesity (Bastos et al , 2021), observing the effectiveness of antismoking advertisement (Kapoor and Singhal, 2021) or promoting HIV prevention messages (Edelstein et al , 2020), to name a few. Social marketing studies in the context of fashion is limited (Kennedy et al , 2017).…”
Section: Introductionmentioning
confidence: 99%
“…An increased proportion of youths, who are watching television have a positive effect on HIV testing. Accessing information through different mass media, including television, is important to take preventive measures on HIV/ AIDS [48][49][50]. Similarly, increasing the proportion of youths, who have comprehensive HIV/ AIDS knowledge and visiting health facilities within 12 month of the survey, increased the uptake of HIV testing in the last decade.…”
Section: Discussionmentioning
confidence: 99%