The objective of this study was to determine the consumer perceptions of color, tenderness, juiciness, flavor, and residue of Chinese instant-boiled beef from 12 cuts of Qinchuan cows. The results of this study revealed that color, tenderness, juiciness, flavor, and residue were highly correlated to overall liking (P < 0.01). These sensory attributes were significantly correlated to each other (P < 0.01). Residue explained most of the variation in overall approval (R 2 = 0.403), whereas flavor, tenderness, and color explained 13%, 4%, and 2%, respectively, of the variation. SF values >9.08 kg and <6.83 kg belonged to tough and tender beef samples, respectively. All the cuts were accepted by the consumers; rib-eye roll, blade oyster, tenderloin, chuck-eye roll, and chuck tender were the most suitable for Chinese instant-boiled beef products.