“…Based on the main drivers of societal and scientific taxonomic attention identified so far in the literature, we suggest that there are at least three general categories of drivers of societal and scientific taxonomic attention: 1) intrinsic, species-related factors, which can also be considered as elements of species charisma, 2) population-level or spatial factors, and 3) socio-economic factors. Major intrinsic factors include body size, unique morphology, distinctive coloration patterns, anthropomorphism, behavior, social structure and neotenic features (Moustakas and Karakassis, 2005;Stokes, 2007;Wilson et al, 2007;Martín-Fóres et al, 2013;Żmihorski et al, 2013;Kim et al, 2014). Other recognized proxies for scientific and societal taxonomic preferences are phylogenetic distance from humans and structural complexity (Proenca et al, 2008;Martín-López et al, 2011;Martín-Fóres et al, 2013), although both are associated with already listed factors such as anthropomorphism and body size.…”