Use of Q Methodology to Analyze Divergent Perspectives on Participatory Action Research as a Strategy for HIV/AIDS Prevention Among Caribbean Youth

Goto, Keiko; Tiffany, Jennifer; Pelto, Gretel H.; Pelletier, David

doi:10.1521/aeap.2008.20.4.301

Cited by 11 publications

(14 citation statements)

References 9 publications

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“…Although Q methodology has been used to study the attitudes of US college students towards advertising and in child/adolescent health research , it has been little used to explore perceptions of alcohol consumption except as a secondary focus in work exploring other behaviour such as smoking . To our knowledge, this is the first Q‐study which examines the influence of industry‐driven alcohol marketing on young people's drinking practices.…”

Section: Discussionmentioning

confidence: 99%

Autonomy, special offers and routines: a Q methodological study of industry‐driven marketing influences on young people's drinking behaviour

et al. 2014

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Aim To identify shared patterns of views in young people relating to the influence of industry-driven alcohol marketing (price, promotion, product and place of purchase/consumption) on their reported drinking behaviour. Design Q methodology harnessed qualitative and quantitative data to generate distinct clusters of opinions as follows: 39 opinion statements were derived from earlier in-depth qualitative interviews with 31 young people; by-person factor analysis was carried out on 28 participants' (six previous interviewees and 22 new recruits) rank orderings of these statements (most-to-least agreement); interpretation of the factor arrays was aided by 10-15-minute debriefing interviews held immediately following each Q-sort. Setting Northeast England Participants Young people aged 14-17 years purposively recruited from high schools, higher education colleges, youth centres and youth offending teams. Findings Centroid factor extraction and varimax rotation of factors generated three distinct accounts: factor one ('autonomous, sophisticated consumers') illustrated a self-defined sense of individuality and autonomy in alcohol choices; factor two ('price-driven consumers') appeared price-led, choosing to drink what was most accessible or cheapest; and factor three ('context-focused consumers') described drinking practices where products were chosen to serve specific functions such as being easy to carry while dancing. Conclusions Considering young people's views on alcohol marketing, different perspectives can be identified. These include perceived imperviousness to maketing, responsiveness to price and affordability and responsiveness to marketing focusing on youth lifestyles.

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Section: Discussionmentioning

confidence: 99%

Autonomy, special offers and routines: a Q methodological study of industry‐driven marketing influences on young people's drinking behaviour

et al. 2014

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“…Second, a large quantitative survey that lends itself to statistical evaluation could complement the results of the qualitative study. Q methodology has been applied to a PAR study to identify clusters of respondents (Goto 2008). Finally, the survey could be modified to let the respondent include his/ her email address voluntarily for follow-up.…”

Section: Discussionmentioning

confidence: 99%

Hearing a Voice: Results of a Participatory Action Research Study

Dold

Chapman

2011

J Child Fam Stud

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Interest in participatory action research (PAR) is rising among academics, researchers, families, and youth themselves who are involved in the system of care. PAR combines systematic research and professional guidance with the development of a practical intervention tailored to the user population in collaboration with the user population. We designed our research to sample and assess the level of interest in PAR for adolescents, gathering qualitative data about the level of understanding of, and expectations for, youth participatory action research. We present the results of a pilot study and then a survey, administered to two different conference populations during 2008. Our data offers insight into the world of service providers, beneficiaries, and advocates for children with mental health disorders. Based on the responses to our questionnaire, we identify four major themes and their underlying issues concerning the benefits and drawbacks of PAR for a young population. We also examine the concerns of each of the self-identified group to determine whether there were dominant characteristics for each group. We conclude that stakeholders do have reasonable expectations of participatory action research as a process and of the youth who could be empowered to bring about change in their system of care. Finally, we make recommendations for future research.

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“…While they all felt that PAR was useful for their HIV/AIDS prevention work, within the group there appeared to be distinct perspectives, which were further refined by using a method called Q methodology (Goto et al, 2008). I have characterized these perspectives as follows: Education-oriented PAR, Research-oriented PAR and Actionoriented PAR.…”

Section: Re-conceptualization Of Par and Development Of Three Types Omentioning

confidence: 99%

Use of Q Methodology to Analyze Divergent Perspectives on Participatory Action Research as a Strategy for HIV/AIDS Prevention Among Caribbean Youth

Cited by 11 publications

References 9 publications

Autonomy, special offers and routines: a Q methodological study of industry‐driven marketing influences on young people's drinking behaviour

Autonomy, special offers and routines: a Q methodological study of industry‐driven marketing influences on young people's drinking behaviour

Hearing a Voice: Results of a Participatory Action Research Study

Academic Researchers’ Role in Participatory Action Research, Theory Development and the Improvement of Community-based health Projects

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