The online public sphere, and the ways in which its digital media platforms influence discourse, is a crucial but understudied area of research in the six Arab monarchies of the Persian Gulf. Through a case study of the ongoing Gulf diplomatic crisis, which began in June 2017, this essay draws on the disciplines of political science, communication, and digital media studies to analyze qualitative examples of digital discourse: the role of women, territorial boundaries, and the FIFA World Cup 2022. Linking these flash points to historical struggles between the countries, this essay suggests that the politicization of the online public sphere in the region does not represent a fundamental change in the diplomacy of the region but rather a new battleground for old regional rivalries.