“…While positive reinforcement contingencies have been demonstrated to be effective for the treatment of individuals with food selectivity (Riordan, Iwata, Wohl, & Finney, 1980;Levin & Carr, 2001), several studies have also shown that positive reinforcement, when implemented alone, is ineffective in treating food refusal (Patel, Piazza, Martinez, Volkert, & Sanatana, 2002;Dawson, Piazza, Sevin, Gulotta, Lerman, & Kelly, 2003;Piazza, Patel, Gulotta, Sevin, & Layer, 2003). While the latter studies concluded positive reinforcement as being ineffective for the treatment of feeding problems, it is possible the stimuli used in these studies may not have functioned as potent reinforcers to effectively compete with the reinforcer produced by escaping the demand to eat non-preferred foods.…”