“…Yet, firms face the problem that they need to anticipate and 'presentiate' (Macneil, 1974) future performance and manifest their agreement in a complete contract (Baker, Gibbons, & Murphy, 2002;Hart & Moore, 1998;Mouzas & Blois, 2013;Schwartz, 1992;Schwartz & Scott, 2015). This problem is evidenced in public procurement, strategic alliances, and R&D projects (Das & Teng, 1999, 2000Reuer & Arino, 2003, 2007Roehrich & Caldwell, 2012;Roehrich, Caldwell, et al, 2014;Roehrich, Lewis, et al, 2014); as well as in continuing business relationships (Harrison, 2004;Ring & Van de Ven, 1992;Roxenhall & Ghauri, 2004).…”