2021
DOI: 10.31341/jios.45.1.6
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Use of WhatsApp Application on Fruit Marketing Communication

Abstract: WhatsApp is mobile messaging application which is widely used in communication. However, its use in marketing communication is relatively new. This study investigates WhatsApp user profile, factors that influence the use of WhatsApp and relationship between the factors with WhatsApp usage level in fruit marketing communication. Respondents were selected using census method by taking all fruit wholesalers in Giwangan Fruit Central Market, the largest fruit market in Yogyakarta, Indonesia. Data were analyzed usi… Show more

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Cited by 3 publications
(1 citation statement)
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“…Various communication intermediaries are used such as applications, social media, and websites between teachers and students (Kleis Nielsen & Ganter, 2018). One of the media that is popular or that is often used is the Whatsapp application (Akhmadi et al, 2021). Whatsapp is an instant chat application that allows us to send pictures, files, photos, and videos and chat online.…”
Section: Introductionmentioning
confidence: 99%
“…Various communication intermediaries are used such as applications, social media, and websites between teachers and students (Kleis Nielsen & Ganter, 2018). One of the media that is popular or that is often used is the Whatsapp application (Akhmadi et al, 2021). Whatsapp is an instant chat application that allows us to send pictures, files, photos, and videos and chat online.…”
Section: Introductionmentioning
confidence: 99%