The main objective of this research was to develop a web-based geographic information system (GIS) based on a detailed analysis of user preferences from the perspective of forest research, management and education. An anonymous questionnaire was used to elicit user preferences for a hardware platform and evaluations of web-mapping applications, geographic data, and GIS tools. Mobile GIS was used slightly more often than desktop GIS. Web-mapping applications that provide information to the public and the present research results were rated higher than the forest management application. Orthophotos for general purposes and thematic layers such as forest stand maps, soils, protected areas, cadastre, and forest roads were preferred over highly specialized layers. Tools for data searching, map printing, measuring, and drawing on digital maps were rated higher than tools for online map editing and geographic analysis. The analysis of user preferences was used to design a new multipurpose GIS portal for the University Forest Enterprise. The GIS portal was designed with a three-tier architecture on top of the software library for managing user access, working interactively with digital maps, and managing web map applications. The web map applications focus on tools and geographic information not available elsewhere, specifically timber harvest and logistics, research plots, and hunting game management.