User Engagement and User Design on Online Shopping Apps

Abstract

Most people nowadays use mobile phones, and they do a lot of things with this device, including online shopping through an app since it saves a lot of time, and they can choose a broad range of products even with just a small screen. User engagement is one of the factors that affect the design of an app. Referring to the quality of the user that emphasizes the interaction between the user and the app. Numerous studies internationally have studied user engagement and app design but not specifically with the user engagement towards shopping apps design. We conducted this study to assess the effectiveness of user engagement towards online shopping apps design. Also, the purpose of this study is to identify user engagement factors that will produce a successful good shopping app design. The results show a high level of user engagement and online shopping apps design. It has also been found that among the indicators of user engagement, attention and satisfaction are the two predictors of the design of online shopping apps