User-generated content on Facebook: Implications from the perspective of two organisations

Kurian, Jayan Chirayath

doi:10.5210/fm.v21i7.6012

Cited by 2 publications

(4 citation statements)

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“…In this study, users who post content on the Facebook page of emergency management agency are the subject, content posted is the object, implications and themes are the outcomes. To code content posted by users on the Facebook page of the emergency management agency, an information classification framework (Kurian, 2016) was used. To analyse content posted on the Facebook page of emergency management agency and to establish themes, thematic analysis was used.…”

Section: Discussionmentioning

confidence: 99%

“…In this study, user-generated content is defined as the content (disclosed information only in the form of text) posted by users on social networking sites and excludes content shared by users. A detailed review of user-generated content available on social networking sites has been described in the work of Kurian (2016) who propose and establish a framework for classifying information on social networking sites. In the framework, basic user-generated content is coalesced under five sub-categories, these being: user information (e.g.…”

Section: Related Workmentioning

confidence: 99%

“…Each PDF document was printed and the coding was done manually. To make the coding process easier, a copy of the information classification framework for social networking sites (Kurian, 2016) which is encompassed of different types of user-generated content was printed and kept side-by-side for easy reference. In the first stage, the entire collected user posts were read once to get detailed insights into the different types of content posted by users, and initial thoughts on the collected data were recorded.…”

Section: Data Collection Coding and Analysismentioning

confidence: 99%

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User-generated content on the Facebook page of an emergency management agency

Kurian

John

2017

OIR

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Purpose The purpose of this paper is to explore themes eventuating from the user-generated content posted by users on the Facebook page of an emergency management agency. Design/methodology/approach An information classification framework was used to classify user-generated content posted by users including all of the content posted during a six month period (January to June 2015). The posts were read and analysed thematically to determine the overarching themes evident across the entire collection of user posts. Findings The results of the analysis demonstrate that the key themes that eventuate from the user-generated content posted are “Self-preparedness”, “Emergency signalling solutions”, “Unsurpassable companion”, “Aftermath of an emergency”, and “Gratitude towards emergency management staff”. Major user-generated content identified among these themes are status-update, criticism, recommendation, and request. Research limitations/implications This study contributes to theory on the development of key themes from user-generated content posted by users on a public social networking site. An analysis of user-generated content identified in this study implies that, Facebook is primarily used for information dissemination, coordination and collaboration, and information seeking in the context of emergency management. Users may gain the benefits of identity construction and social provisions, whereas social conflict is a potential detrimental implication. Other user costs include lack of social support by stakeholders, investment in social infrastructure and additional work force required to alleviate the technological, organisational, and social barriers in communication among stakeholders in emergency management. A collective activity system built upon the Activity Theory was used as a lens to describe users’ activity of posting content on the Facebook page of an emergency management agency. Practical implications By analysing the findings, administrators and policy makers of emergency management could identify the extent to which the core principles of disaster recovery are accomplished using public social networking sites. These are achieved in relation to: pre-disaster recovery planning; partnership and inclusiveness; public information messaging; unity of effort; and, psychological recovery to maximise the success of recovery in a disaster. Furthermore, a core principle which evoked a mixed response was timeliness and flexibility. Originality/value Previous studies have examined the role of social networking sites in disastrous situations, but to date there has been very little research into determining themes found in user-generated content posted on the Facebook page of an emergency management agency. Hence, this study addresses the gap in literature by conducting a thematic analysis of user-generated content posted on the Facebook page of the Federal Emergency Management Agency.

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Section: Discussionmentioning

confidence: 99%

Section: Related Workmentioning

confidence: 99%

Section: Data Collection Coding and Analysismentioning

confidence: 99%

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User-generated content on the Facebook page of an emergency management agency

Kurian

John

2017

OIR

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“…However, only Zerfass directly connects external social media to internal communication practices, laying groundwork for conceptualizing social media across the organization in a broad manner that can go beyond traditional PR and Marketing. IT scholars have focused on organizational perspectives for user-generated content (Kurian 2016;Baym, 2013), Knowledge Management related to social media (Sigala and Chalkiti 2015;Von Krogh 2013), and a more recent trajectory of social media adoption strategy and approaches (Miranda, Kim, and Summers, 2015;Siamagka, Christodoulides, Michaelidou, and Valvi, 2015;Chung, Andreev, Benyoucef, Duane, and O'Reilly, 2017;Felix et al, 2017). In addition, Deans (2011) examined the impact of social media on C-level roles, exploring different configurations of social media strategy ownership in the organization, whereas Huang, Baptista and Newell (2015) focused on developing the notion of communicational ambidexterity for managing social media communications from an internal perspective.…”

Section: Stakeholder Relationship Management Becomes a Strategy Focusmentioning

confidence: 99%

Coordinating Social Media Management Interfaces Across the Organization

2017

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To establish a holistic framework for approaching social media management that offers a way to approach new, amplified and emerging interfaces affecting organizations. We apply Porter's historic value chain model as a scaffold to approach a holistic understanding of social media management and organize highly cited concepts related to social media management from the fields of IT and Corporate Communication. We find that classifying current studies in relation to secondary and primary activities from an historic value chain scaffold enables researchers to define and classify interfaces that can inform our understanding of social media management in a holistic manner. From an activity perspective, both primary and secondary activities related to social media can be argued to have interfaces with social media platforms, participants and audiences. In addition, interfaces enabled by social media technology affordances can be classified as new, amplified or emergent. Using a historic approach to organizational activities for organizing social media research enables researchers and social media managers to work with social media management strategies at a more detailed and nuanced level, taking types of activities as well as types of activities into account. This paper offers a cross disciplinary perspective connecting research from Corporate Communication and IT fields-both fields that attend to organizations in holistic manners, yet focus on different types of activities due to their disciplinary frames of reference. This combined perspective enables a dynamic framework for developing holistic approaches to social media management.

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User-generated content on Facebook: Implications from the perspective of two organisations

Cited by 2 publications

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User-generated content on the Facebook page of an emergency management agency

User-generated content on the Facebook page of an emergency management agency

Coordinating Social Media Management Interfaces Across the Organization

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