“…Hall & Caton, 2017;Kosinski, Stillwell, & Graepel, 2013;Park et al, 2015;Schwartz et al, 2013), demonstrating that personality can be reliably measured from behavioural traces. Values are arguably lagging behind with relatively few published 'Big Data' approaches appearing just recently (Boyd et al, 2015;Chen, Hsieh, Mahmud, & Nichols, 2014;Christen, Narvaez, Tanner, & Ott, 2016;Gou, Zhou, & Yang, 2014;Mukta, Ali, & Mahmud, 2016;Sun, Zhang, Zhao, & Shang, 2014;Wilson, Shen, & Mihalcea, 2018).…”