User Involvement and Entrepreneurial Action

Heiskanen, Eva; Repo, Petteri

doi:10.17011/ht/urn.2007279

Cited by 19 publications

(9 citation statements)

References 51 publications

(50 reference statements)

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“…Hence, the concept of user-driven innovation has become central to the innovation discourse (von Hippel, 2005, Heiskanen andRepo, 2007). Taking a service perspective (as in this study) user-driven innovation seems particularly relevant because production and delivery of services often is based on service encounters between service organisations' employees or online websites and their users/customers (Gallouj and Weinstein, 1997).…”

Section: Innovation and Marketing Theory: Shaping Online Tribal Commumentioning

confidence: 95%

Building tribal communities in the collaborative economy: an innovation framework

Barnes

Mattsson

2016

Prometheus

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Section: Innovation and Marketing Theory: Shaping Online Tribal Commumentioning

confidence: 95%

Building tribal communities in the collaborative economy: an innovation framework

Barnes

Mattsson

2016

Prometheus

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“…Conversations between consumers and developers is now more aggressive, no longer controlled and initiated wholly by the latter, and consumers themselves can discuss, brainstorm and learn business related knowledge that could be applied by developers. Heiskanen and Repo (2007) note that developers are in desperate need of intensified interactions with, and knowledge of, their users; they often visit users and use ethnographic observations to understand their world. Or users may join developers at the 'drawing board,' for instance, by participating in user groups (Tommes et al, 1997).…”

Section: Critical Analysis Of the Changes In Consumers' Participatorymentioning

confidence: 99%

“…The motives of such collaboration to both actors though not compulsory, according to Heiskanen et al (2007), are expressed in terms of usability, profitability, and functionality improvements; enhancement of utility and enjoyability of products; opportunity to generate good ideas and energy to develop and improve upon innovations. Although this collaborative relationship is more profound in B2B than in B2C transactions (Thomke and von Hippel, 2002), it assists in development of products that better, or exactly meet the needs (Jeppesen and Molin, 2003) though that costs a lot to consumers and developers in terms of expended resources (Jeppesen and Molin, 2003;Heiskanen and Hyvonen, 2006) perhaps without automatic improvement on the designers' results (Heiskanen and Hyvonen, 2006).…”

mentioning

confidence: 99%

Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept

Awa¹

2010

IBR

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This paper theoretically examined how key success factors (KSFs) of new product development process, as a new dimension of marketing concept and value creation, could be exploited through learning outside the firm or through customer involvement in key stages of the development process. Such collaborative relationship-though suffers scholarly neglect in Nigeria, costly and perhaps difficult to apply and more profound in B2B than B2C transactions-is benefiting in terms of manipulating the environment to a firm's advantage through having products that exactly meet the aspirations of the world of customers, though consumers are erratic and rarely verbalize their needs with precision. All things being equal, user involvement reduces large inventories and distribution costs, minimizes product returns, builds strong customer relationships, matches production with consumption patterns, promises customer willingness to pay premium price, makes managerial decisions flexible, and above all achieves the ideals of TQM, and perhaps marketing concept. However, different firms benefit from different forms of user interactions subject to top management idiosyncrasy, market power, and competitive environment. Often the extent of disruption on established behaviour pattern (e.g.; radical and incremental concepts) determines the measure of customer interactions. SMEs follow distinct action rationality, leading to rapid implementation of some user inputs, and defensiveness towards others and larger firms are more exposed to user inputs because of their supposedly huge and better resources, yet less committed to execute it. Therefore, this paper developed a model of designers and users involvement based on literature. It joins other similar papers to raise alertness on facilitating the spread, and actual implementation, of user involvement philosophy in radical and incremental innovations irrespective of the industry and other environmental variables.

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“…Users are not always the primary customers of disruptive innovations (Heiskanen and Repo, 2007) as they often resist to totally novel concepts that challenge or disrupt value networks, established behaviour pattern, and industry practices. Often new-to-the-world innovations are discarded because users never appreciated their benefits (O'Connor, 1998), yet many of such disruptive concepts have attracted the least competition and potentially transform the value networks to the designer's advantage (Tushman and Anderson, 1986;Tornatzky and Fleischer, 1990).…”

Section: Empirical Frameworkmentioning

confidence: 99%

An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria

Awa¹,

Kalu²,

Awara³

2010

IJMS

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AbstracstThis study investigated the influence of cultural factors such as customs, beliefs and values on the consumption patterns of chewing sticks, traditional wears, marriage apparels and burial rites in the South-South Geopolitical zone of Nigeria. 480 copies of questionnaire were developed and administered amongst adults of 4 randomly selected riverine Local Government Areas (LGAs) of each state of Cross River, Rivers, and Akwa Ibom. Specifically, each state surveyed was rated equal as well as the LGAs and so, 160 and 40 respondents were respectively surveyed from each state and each LGA. The data were analyzed based on 436 returns rate using simple percentages and Chi-square test statistic. However the findings showed that the interaction between cultural factors and consumption patterns in the zone, though with differing values, is statistically significant. Therefore, we conclude that a fair grasp of the strength of interaction between these variables and consumption requires studying them separately and not holistically. Finally, the study implied among others that since culture strongly correlates with a firm's financial performance, market orientation, and market positioning, its variables must not be taken for granted, rather they should be studied, identified, monitored, manipulated (where possible), and adapted to, in order to avoid threats they pose, and take advantage of opportunities they offer since strategic marketing decisions in our ever turbulent environments are often based on them.

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User Involvement and Entrepreneurial Action

Cited by 19 publications

References 51 publications

Building tribal communities in the collaborative economy: an innovation framework

Building tribal communities in the collaborative economy: an innovation framework

Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept

An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria

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