User needs for location-aware mobile services

Kaasinen, Eija

doi:10.1007/s00779-002-0214-7

Cited by 389 publications

(233 citation statements)

References 18 publications

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“…The few that have been done were more technically focused and/or the consumer data were qualitative in nature (Aalto et al 2004;De Reyck and Degraeve 2003;Häkkilä and Mäntyjärvi 2004;Kaasinen 2003). As consumer behavior and communication scholars enter this field of study they will need well developed measures of the key constructs, particularly those related to consumer attitudes towards LBA as discussed below.…”

Section: Consumer Attitudes Regarding Mobile Advertisingmentioning

confidence: 99%

Attitude toward Location-based Advertising

Bruner¹,

Kumar

2007

Journal of Interactive Advertising

143

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Location-based advertising (LBA) is not new but being able to access it through one's mobile communication device is. Description of this revolutionary advertising medium is provided as well as some opportunities and challenges that come with it. Desperately needed is more scholarly research since in-depth examination of the topic has barely begun. To assist researchers in their investigations, a scale is provided here that is likely to become central to many studies: attitude toward location-based advertising (Alba).Support for the scale's psychometric quality comes from a preliminary study and a twostage analysis of a large, national sample. 2 ATTITUDE TOWARD LOCATION-BASED ADVERTISINGWe are approaching a time when the ability will exist to contact individuals at any time, at any place. This is due to the ubiquity of mobile devices, particularly mobile phones with GPS functionality. The technology holds the potential for marketers to send information and offers to consumers based on their proximity to places where the marketers' products are available.Given the growing ability to reach people in a much more targeted manner than was possible in the past, the next question one must ask is, what do consumers think about it? If consumers have generally positive attitudes toward such advertising, then this could be the very technology that allows m-commerce to kick into high gear. If consumers are generally negative about it then advertisers will have to sell the medium first before they can successfully use it to sell other things.Mobile advertising in general is only beginning to receive scholarly examination.A specific type of mobile advertising, location-based advertising (LBA), has received even less scholarly attention. One purpose of this paper is to describe LBA. To facilitate future studies by academic and industry researchers, a second purpose of this paper is to provide a multi-item scale for measuring the construct. The results of a preliminary study and a two-stage process of refining and testing the scale are reported along with the implications for future research.

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Section: Consumer Attitudes Regarding Mobile Advertisingmentioning

confidence: 99%

Attitude toward Location-based Advertising

Bruner¹,

Kumar

2007

Journal of Interactive Advertising

143

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“…Advances in GPS and wireless networking technologies have enabled a new class of location-aware applications, including location tracking [10,2], location-enhanced messaging [3,9], location-based gaming(www.botfighters.com), and navigation aids for the visually impaired [12]. However, these applications typically represent places quite simply, as a geographical point or a point plus radius.…”

mentioning

confidence: 99%

How Do People’s Concepts of Place Relate to Physical Locations?

Zhou

Ludford

Frankowski

et al. 2005

Human-Computer Interaction - INTERACT 2005

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Abstract. Advances in GPS and wireless networking technologies have enabled a new class of location-aware applications, including location tracking [10,2], location-enhanced messaging [3,9], location-based gaming(www.botfighters.com), and navigation aids for the visually impaired [12]. However, these applications typically represent places quite simply, as a geographical point or a point plus radius. We conducted an experiment that showed that this simple representation is not expressive enough to represent the full range of people's everyday places. We also present a set of more complicated physical shapes that our subjects found sufficient to cover their places. These results identify representational requirements for location-aware systems, have implications for systems that aim to acquire place representations, suggest enhanced applications, and open up interesting avenues for future research.

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“…In the consumption of location-based services, users' information needs are highly context-sensitive. Depending on the usage, data useful at one location is not useful at another [6]. The tiled feed reader adapts to these user contexts; if a user is not interested in data from a particular service for a location, he can turn the service off for that location.…”

Section: Experimental Clientmentioning

confidence: 99%

Scalable and Mashable Location-Oriented Web Services

Liu

Wilde

2010

Lecture Notes in Computer Science

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Abstract. Web-based access to services increasingly moves to locationoriented scenarios, with either the client being mobile and requesting relevant information for the current location, or with a mobile or stationary client accessing a service which provides access to location-based information. The Web currently has no specific support for this kind of service pattern, and many scenarios use proprietary solutions which result in vertical designs with little possibility to share and mix information across various services. This paper describes an architecture for providing access to location-oriented services which is based on the principles of Representational State Transfer (REST) and uses a tiling scheme to allow clients to uniformly access location-oriented services. Based on these Tiled Feeds, lightweight access to location-oriented services can be implemented in a uniform and scalable way, and by using feeds, established patterns of information aggregation, filtering, and republishing can be easily applied.

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User needs for location-aware mobile services

Cited by 389 publications

References 18 publications

Attitude toward Location-based Advertising

Attitude toward Location-based Advertising

How Do People’s Concepts of Place Relate to Physical Locations?

Scalable and Mashable Location-Oriented Web Services

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