2020
DOI: 10.1002/smj.3149
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User preferences and strategic interactions in platform ecosystems

Abstract: Research summary: User demand affects the emergence and growth of platform ecosystems through indirect network effects. But how do these effects play out in the strategies of platform providers and complementors as the ecosystem evolves? We study how user preferences for ecosystem innovativeness (complement novelty and quality) and ecosystem size (number of complementors/complements), and demand-based

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Cited by 109 publications
(66 citation statements)
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“…As a result, the platform sponsor has less control over the evolution of the platform ecosystem (Gawer and Henderson, 2007). Therefore, the ecosystem governance is emerging, which presents a more nuanced setup to study strategic interactions between the platform sponsor, complementors, and customers (Panico and Cennamo, 2020).…”
Section: The Evolution Of Platform Governancementioning
confidence: 99%
“…As a result, the platform sponsor has less control over the evolution of the platform ecosystem (Gawer and Henderson, 2007). Therefore, the ecosystem governance is emerging, which presents a more nuanced setup to study strategic interactions between the platform sponsor, complementors, and customers (Panico and Cennamo, 2020).…”
Section: The Evolution Of Platform Governancementioning
confidence: 99%
“…Research has shown that the scope of indirect network effects is contingent on heterogeneous supply-side factors, such as complement quality, complement diversity, and complement exclusivity (Corts and Lederman 2009, Cennamo and Santalo 2013, Park et al 2021). On the demand side, too, heterogeneity in end users' preferences for complements affects the scope of indirect network effects Eggers 2018, Panico andCennamo 2020). More generally, platforms need to set rules for user participation and engagement on both sides of the market; these might involve quality, price, conveyance of information, or other attributes (Tiwana et al 2010, Wareham et al 2014.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…This strategic choice protects a specific platform's core technologies. As shown in Figure 1, digital platform ecosystems can create value through complementary innovations and/or their ability to quickly connect the market's sides (Yablonsky 2018;Gawer 2020;Panico and Cennamo 2020;Calabrese et al 2020). In particular, the actors adhering to digital platform ecosystems interact and co-create value through several digital algorithms (Van Dijck et al 2018;Jovanovic et al 2021).…”
Section: The Rise Of a New Business Model: The Digital Platform Ecosystemmentioning
confidence: 99%