2011
DOI: 10.1007/978-3-642-21675-6_72
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User Studies on Mobile Ticketing

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“… Customer requirements for each part of AP, OR, CO, IN, AS, and CF should be improved to acceptable levels for customers, because customers can simply reject a purchase from any place with the use of the internet, this may affect a company's reputation (Rämänen, Riihiaho, Erkkilä, & Seppälä, 2011). In the long-term, companies can continue the e-commerce and m-commerce relationship with the consumers to either exchange the material or switch to another company (Ho et al, 2009;Anderson & Srinivasan, 2003;Rämänen et al, 2011).…”
Section: Discussionmentioning
confidence: 99%
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“… Customer requirements for each part of AP, OR, CO, IN, AS, and CF should be improved to acceptable levels for customers, because customers can simply reject a purchase from any place with the use of the internet, this may affect a company's reputation (Rämänen, Riihiaho, Erkkilä, & Seppälä, 2011). In the long-term, companies can continue the e-commerce and m-commerce relationship with the consumers to either exchange the material or switch to another company (Ho et al, 2009;Anderson & Srinivasan, 2003;Rämänen et al, 2011).…”
Section: Discussionmentioning
confidence: 99%
“…In the long-term, companies can continue the e-commerce and m-commerce relationship with the consumers to either exchange the material or switch to another company (Ho et al, 2009;Anderson & Srinivasan, 2003;Rämänen et al, 2011). It would be helpful to let the competitive advantage stay between the competitors' parties that because this will be more advantageous to the customers.…”
Section: Discussionmentioning
confidence: 99%