Uses and effects of companies’ Facebook pages among Jordanian users

Abstract

This study attempts to investigate the uses and effects of companies’ Facebook pages among Jordanian users and examine the relationships with uses, reasons for use, interactions on the pages, and effects of these pages among them. The current study is theoretically guided by a uses and dependency model through a questionnaire survey administered to a convenience sample of 395 Facebook users who live in Jordan, from 1 August to 30 September 2015. The results indicate that most respondents use companies’ Facebook pages as a source of brand information. Our findings also indicate that the reasons for using companies’ Facebook pages, the interactions on these pages, as well as their uses are positively associated with the effects of its use.