Uses and gratifications of multiscreen news consumption among Spanish youth

Abstract

This paper aims to describe how Spanish youth use multiscreen in a news search context, and what are the gratifications they obtain through this multichannel model. A survey was responded by a panel of 441 individuals representative of the national population in an 18-35 age range. Five gratifications were found: the desire to obtain “information in real time,” “social interaction,” “comprehension,” “leisure,” and “habit.” The desire to obtain “information in real time” predicts multiscreen use behavior when searching for news. Moreover, three factors are relevant when predicting the duration of multiscreen use: “information in real time,” “social interaction,” and “leisure.”

Rethinking Audience Fragmentation Using a Theory of News Reading Publics: Online India as a Case Study

“…As opposed to asking what the “media does to people”, a UG approach focuses on asking “what do people do with media” (Katz 1959). Since it was first proposed, the UG framework has seen extensive application for understanding media consumption patterns in several contexts around the world such as China (Gan and Li, 2018), Hong Kong (Chan 2015), Chile (Valenzuela et al 2019), Australia (Rodrigues and Paradies 2018), Nigeria (Saleeman 2016), Greece and Turkey (Yanardağoğlu 2020), Spain (Cuesta-Cambra et al 2021), and Malaysia (Freeman 2013) among others. The framework also lends itself particularly well to the variegated media environment in a country like India’s because the linguistic differences in the different parts of the country create a nested media structure that is significantly determined by the linguistically selective media demand that exists in the various regions.…”