“…Sales configurators have gained popularity due to their substantial benefits for the companies, such as shorter lead times for generating quotations (Haug et al, 2011;Hvam, Haug, Mortensen, & Thuesen, 2013;Hvam & Ladeby, 2007;Trentin, Perin, & Forza, 2011), fewer errors (Forza & Salvador, 2002a, 2002b, the increased ability to meet customers' requirements regarding product functionality (Forza & Salvador, 2002a, 2002b, the use of fewer resources, optimised product designs (Gronalt, Posset, & Benna, 2007;Trentin, Perin, & Forza, 2012), less routine work and improved on-time delivery (Liu, Shah, & Schroeder, 2006;Squire, Readman, Brown, & Bessant, 2004). PCSs are widely used in a broad range of industries supporting ETO solutions, including construction (Kudsk, Hvam, & Thuesen, 2013), process plants (Orsvärn & Bennick, 2014) and the electronics industry (Hvam et al, 2008).…”