Intersections and differentiations: a corpus-assisted discourse study of gender representations in the British press before, during and after the London Olympics 2012 1 Introduction Sport is undeniably one of the most pervasive areas of human activity spanning all social strata and widely present across media and education. Apart from being a form of entertainment and physical activity, it is a common cultural and symbolic resource deployed to aid group solidarity and identity formation (Meân and Halone 2010). Given that sport is so omnipresent in everyday life and intersects so many layers of society, it is an appropriate lens through which to study culture and social relations, including gender relations. As Beard (1998: 17) observes, if there are any gender issues in society, these are very likely to be reflected in sport. While some studies show an increase in the amount of coverage of women in sport, and the 'disturbing' and challenging effect this can have on the traditional perception of sport as a male domain (Messner et al. 1993), this has not necessarily led to gender parity, but rather to different ways of constructing sportswomen and sportsmen discursively (Messner et al. 1993) Overt expressions of sexism seem nowadays to be largely absent from sport news and commentators appear to be more aware of gendered language (Duncan et al. 2005), but gendered hierarchies are still maintained, arguably through much subtler patterns of representations, which can be more pernicious than blatant sexism (Duncan 2006). Given that most people experience sporting events through media only, sports media are a powerful tool in disseminating such biases and influencing, directly and indirectly, public attitudes. Because journalists do not just reflect their own views, but also draw heavily on perceptions and ideas that they believe are widely accepted (Cotter 2010), studying representations as constructed through the language of sports media can reveal discourses and biases widely distributed in society. With a few exceptions (Meân 2001; Sznycer 2010; McDowell and Schaffner 2011; Aull and Brown 2013; Caple 2013), linguists have, to date, paid little attention to the role of sport discourse in the construction of gendered identities and biases. It is for these reasons that a number of sports scholars call for greater attention to the discourse of sports media (Kassing et al. 2004). The present study responds to this call in that it aims to examine the impact of a global sports event on the discursive construction of gender representations in media reporting. i Whereas previous research on gender and sport has been mainly concerned with sports events in the North American or Australian context (e.g. Billings and Eastman 2002; Duncan et al. 2005; Bruce et al. 2010), this study investigates British media reporting surrounding the London Olympics in 2012. Also, most studies on sport and gender have focused on the representations of sportswomen and sportsmen during sports events and paid little attention to the impact on gende...