“…Nordicom Review,43(1), 94-110. https://doi.org/10.2478/nor-2022-0006 interactions with listeners, independent podcasters share characteristics with bloggers, YouTubers, and other types of user-generated content producers (Markman, 2012). Their participatory characteristics lead to offering and receiving support on diverse issues such as disabilities and illnesses (Collins, 2018;Meserko, 2014;Pruulmann-Vengerfeldt & Buchholtz, 2018), ethnic minorities (Vrikki & Malik, 2019), Blackness (Florini, 2017;Fox et al, 2020), and queer identities (Copeland, 2018;Fox, 2008;Zehelein, 2019).…”