“…The pairwise comparison method has been widely studied and applied in multicriteria decision making (MCDM) domains in last 20 years [Ho, ]. Applications of the pairwise comparison method for human decision making are illustrated [e.g., Escobar and Moreno‐Jiménez, ; Hwang, Ko, and Goan, ; Sharma, Moon, and Bae, ; Sharma and Agrawal, ; Wang and Lin, ; Bhattacharya, Geraghty, and Young, ; Dey, ; Zammori, ; Vidal, Marle, and Bocque, ; Peng et al., ]. Nevertheless, there are criticisms against this method [Belton and Gear, ; Dyer, , ; Murphy, ; Perez, ; Forman and Gass, ; Wang and Elhag, ; Yuen, , , ].…”