“…First type of Table 3 shows that movies or scripts are used for similarity calculation. Commercial and artistic star power Genre, age limit, country of origin, sequel, online ratings, box office performance, holdback Lee and Choeh (2018) Volume of reviews, valence of reviews, depth of reviews, review helpfulness Bae and Kim (2019) Movie titles Masih and Ihsan (2019) Genre, leading actor, director, Zee cine awards, IIFA awards, budget Steininger and Gatzemeier (2019) Overall affective response, the need to re-experience Nam and Kim (2020) Genre, awareness of IP, name value of publishers, monetization option, preregistration, seasonal release, TV advertisements and media coverage, official online forums, online videos, platform ratings, platform's market power Second type of Table 3 shows that user data is used for similarity calculation. Barbosu (2016) identified similarity between movies based on users' rental data.…”