Using an internet consumer marketing strategy to reach men who have sex with men for participation in a preventive HIV vaccine clinical trial

Voytek, CD; Jones, Kevin; Curtis, BL; Fiore, DT; Dunbar, Debora; Frank, Ian; Ds, Metzger

doi:10.1186/1742-4690-9-s2-p119

Cited by 6 publications

(7 citation statements)

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“…We also do not know how many of our emails that are listed as unread were never seen by panelists because it was pushed to their spam box. Our unread message rate was consistent with what other researchers using CMI’s LGBT panel have documented (Voytek et al, 2012). In addition, although a large number of individuals did not respond to the initial email invitation, the “click through” rate for our study was considerably higher than studies that use banner ads.…”

Section: Discussionsupporting

confidence: 91%

“…To overcome some of the aforementioned limitations, one approach to recruiting GBM for online assessment could be partnering with Internet marketing and polling entities in search of more representative samples of GBM from across the U.S. (Chang, 2009). This involves partnering with a consumer marketing research firm to recruit potential participants through their existing panel of respondents, while also ensuring that such panelists are representative of GBM more broadly (Voytek et al, 2012). However, research utilizing this approach has been limited for online research with GBM.…”

Section: Introductionmentioning

confidence: 99%

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Recruiting a US National Sample of HIV-Negative Gay and Bisexual Men to Complete at-Home Self-Administered HIV/STI Testing and Surveys: Challenges and Opportunities

et al. 2015

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We describe enrollment for the One Thousand Strong panel, present characteristics of the panel relative to other large U.S. national studies of gay and bisexual men (GBM), and examine demographic and behavioral characteristics that were associated with passing enrollment milestones. A U.S. national sample of HIV-negative men were enrolled via an established online panel of over 22,000 GBM. Participants (n = 1071) passed three milestones to join our panel. Milestone 1 was screening eligible and providing informed consent. Milestone 2 involved completing an hour-long at-home computer-assisted self-interview (CASI) survey. Milestone 3 involved completing at-home self-administered rapid HIV testing and collecting/returning urine and rectal samples for gonorrhea and chlamydia testing. Compared to those who completed milestones: those not passing milestone 1 were more likely to be non-White and older; those not passing milestone 2 were less likely to have insurance or a primary care physician; and those not passing milestone 3 were less educated, more likely to be bisexual as opposed to gay, more likely to live in the Midwest, had fewer male partners in the past year, and less likely to have tested for HIV in the past year. Effect sizes for significant findings were small. We successfully enrolled a national sample of HIV-negative GBM who completed at-home CASI assessments and at-home self-administered HIV and urine and rectal STI testing. This indicates high feasibility and acceptability of incorporating self-administered biological assays into otherwise fully online studies. Differences in completion of study milestones indicate a need for further investigation into the reasons for lower engagement by certain groups.

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Section: Discussionsupporting

confidence: 91%

Section: Introductionmentioning

confidence: 99%

Recruiting a US National Sample of HIV-Negative Gay and Bisexual Men to Complete at-Home Self-Administered HIV/STI Testing and Surveys: Challenges and Opportunities

et al. 2015

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“…Researchers have turned to this online advertising industry to reach potential participants (Bull et al, 2011; Carpenter et al, 2011; Curtis, 2012; Graham et al, 2008; Hagan, 2010; Voytek et al, 2012). OBA companies give researchers the tools they need to effectively recruit many hard-to-reach populations into research studies.…”

Section: The Uniqueness Of Online Recruitmentmentioning

confidence: 99%

“…Social networking sites also provide an “HIV research environment” where participant recruitment, behavioral surveillance, and interventions have taken place (Beymer, 2012; A. M. Bowen et al, 2008; Bull et al, 2011; Burrell et al, 2012; Fernandez et al, 2004; Jaganath et al, 2012; Ko et al, 2013; Landovitz et al, 2012; Rice et al, 2012; Voytek et al, 2012; Young & Jaganath, 2013; Zhang et al, 2008). While research utilizing social networking sites provides HIV researchers access to people representing almost every group within society (Nosek, Banaji, & Greenwald, 2002; Subrahmanyam et al, 2008; Thelwall, 2008), use of this technology has challenged the adequacy of participant protections provided through traditional informed consent, privacy, and confidentiality procedures.…”

mentioning

confidence: 99%

Social Networking and Online Recruiting for HIV Research: Ethical Challenges

Curtis

2014

Journal of Empirical Research on Human Research Ethics

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Social networking sites and online advertising organizations provide HIV/AIDS researchers access to target populations, often reaching difficult-to-reach populations. However, this benefit to researchers raises many issues for the protections of prospective research participants. Traditional recruitment procedures have involved straightforward transactions between the researchers and prospective participants; online recruitment is a more complex and indirect form of communication involving many parties engaged in the collecting, aggregating, and storing of research participant data. Thus, increased access to online data has challenged the adequacy of current and established procedures for participants’ protections, such as informed consent and privacy/confidentiality. Internet-based HIV/AIDS research recruitment and its ethical challenges are described, and research participant safeguards and best practices are outlined.

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“…When a researcher pays for an advertisement over Facebook, or any other social media entity, they are paying for the opportunity to use this information to target a specific audience. This approach to research participant recruitment appeals to researchers in the field of public health (Curtis, 2012;Voytek et al, 2012;Bull et al, 2011;Carpenter et al, 2011;Hagan, 2010) Sobota & Ozakinci, 2015;Kukreja et al, 2011;Friedman et al, 2011), biased sampling or reach that may accompany social media platforms (Arigo et al, 2018), and concerns about privacy (Dizon et al, 2012;Mostaghimi et al, 2011;Greysen et al, 2010).…”

Section: Aim 3 Introductionmentioning

confidence: 99%

Abstract DPOC-005: #OVARIANCANCER: USING SOCIAL MEDIA TO FACILITATE HEALTH COMMUNICATION

Coffin

2017

Clinical Cancer Research

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Bioethics & Humanities Ovarian cancer is the fifth leading cause of cancer death among women. Women with a personal 2014). Anyone with an internet connection is invited to create, exchange, and consume usergenerated content, transforming passive consumers into content producers with increasing frequency (Keim & Noji 2011; Arigo et al., 2018). Today, over 72% of adult internet users go online for health information (Volkman et al., 2014; Fox & Duggan, 2013). This trend of seeking and consuming health information over social media is slated to increase along with growing mobile device ownership (PEW Research, 2018C). Social media users feel that the internet is a valuable source for health information, and often query their health concerns over social networking sites inhabited by people with shared health experiences (Duggan et al., 2015; Hong et al., 2012). Many of these individuals use the internet to address their health concerns and even self-diagnose before contacting their health care provider (

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Using an internet consumer marketing strategy to reach men who have sex with men for participation in a preventive HIV vaccine clinical trial

Abstract: Voytek et al.: Using an internet consumer marketing strategy to reach men who have sex with men for participation in a preventive HIV vaccine clinical trial. Retrovirology 2012 9(Suppl 2):P119.

Cited by 6 publications

References 0 publications

Recruiting a US National Sample of HIV-Negative Gay and Bisexual Men to Complete at-Home Self-Administered HIV/STI Testing and Surveys: Challenges and Opportunities

Recruiting a US National Sample of HIV-Negative Gay and Bisexual Men to Complete at-Home Self-Administered HIV/STI Testing and Surveys: Challenges and Opportunities

Social Networking and Online Recruiting for HIV Research: Ethical Challenges

Abstract DPOC-005: #OVARIANCANCER: USING SOCIAL MEDIA TO FACILITATE HEALTH COMMUNICATION

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