Using ANP for the Selection of Green Supply Chain Management Strategies

Abstract

This study aims to designate the appropriate green supply chain management (GSCM) strategies for electronic industries to control their business functions and activities effectively. Because many previous works mixed up green strategies, regulations, and activities, we propose an integrated network model from the aspect of product development so that four business functions, i.e., design, purchasing, manufacturing, and marketing, and their activities can be identified. These functions and activities under strategies are considered to be clusters and elements of the network. Some dependent relations are processed by analytic network process (ANP) with pair-wise comparison, and suitable alternatives will be selected. In the final section, the model is employed by one leading electronic company in Taiwan.

Green Supply Chain Management: A Potent Tool for Sustainable Green Marketing

“…Green supply chain is conceived by different research workers from four different perspectives, namely, (a) 'Green supply chain refers to the way in which innovations in SCM and industrial purchasing may be considered in the context of the environment' (Chen, Shih, Wu & Spyur, 2008); (b) Environmental SCM consists of the purchasing function's involvement in activities which include reduction, recycling, reuse and the substitution of materials (Harris & Naim, 2006); (c) 'The practice of monitoring and improving environmental performance in the supply chain…' (Nones, Morques & Evgenio, 2004); (d) 'Integrating environmental thinking into a SCM, including product design, material resourcing and selection, manufacturing processes, delivery of the final product to the consumer as well as end-of-life management of the product after its useful life' (de Brito & Vander Laan, 2010). From these four definitions, we see that there is a range of author focus and purpose on green supply chains and their management, that is, purchasing, operations, marketing or logistics, etc., also influences the definition.…”

“…Porter (1991) suggested that enterprises through environmental regulations to the business environment innovative technologies, in addition to regulatory compliance requirements, can further reduce production costs and increase economic efficiency. Chen et al (2008) pointed out that green innovation has a related impact on the enterprise's competitive edge.…”